Description

Packaging Design/Marketing: ACI is a company that creates credit card software for business such as restaurants and hotels. While at Catalyst, I created a 3 touchpoint direct mail package to send to ACI’s prospective clients advertising a new software. The first piece was a series of 3 postcards to introduce the recipients to ACI and the offer. Next was an oversized brochure with a pocket for a letter from ACI. And last the potential clients received a custom package with ACI branded headphones and the brochure inside. The pieces all directed the client to a custom landing page which I also designed. To date, this package has brought in 5 multi-million dollar leads for ACI.