Description

Double Diamond is an exceptionally high-end wine, that is coveted by wine enthusiasts and sits at an exclusive price point. So when it came time to launch the brand’s 2021 vintages, they needed a print piece that measured up.

We created a custom dieline for a sleek folder which could hold interchangeable insert cards to ensure the piece’s longevity. The soft gray folder was embellished with silver foil and embossing for an elevated touch. Meanwhile, the custom-cut deckled edge echos the Napa Valley mountains where Double Diamond makes it’s home. Hand-tied with an eye-catching red leather cord, the piece feels right at home next to the luxury wine bottles.

Inside, the cards featured soft black and white photography, echoing the style of silver gelatin prints. They are offset with bold red cards showcasing quotes from their renowned winemaker Thomas Rivers Brown.

This piece is included with every bottle of Double Diamond wine. It evolves as the wines do, collecting new information and experiences and getting better with age.