Catalyst Website Redesign

Catalyst Website Redesign

  • 16/02/16

Description

Web Design: One of my favorite projects that I worked on as Art Director at Catalyst was a complete redesign of the company website. The goal was to achieve a more sophisticated, intellectual, and use friendly website. Catalyst leverages a large amount of content on their website; from blogs, work samples, research papers, etc. So the design needed to streamline all of Catalyst’s content, as well as elevate featured content to the forefront. A major element used to achieve this goal is an interactive homepage which uses parallax scrolling to highlight Catalysts key case studies and drive users to important content. The website redesign was also accompanied by an overhaul of many Catalyst branded items such as business cards, internal document templates, etc.

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